Buying a New Motorbike - Non-Franchised Dealers 

After looking at franchised dealers in the previous article, this article is going to look at the positive and negative points of buying a new bike from a non franchised dealer.

Non franchise dealers are dealers that often sell more than one make of bike from their show room. These dealers give the consumer a large range of similar models of bikes from all the major manufacturers such as Kawasaki, KTM, Honda and Triumph to name but a few. As with franchise related dealers these supermarket type dealers are extremely popular with people wanting to purchase a new bike. However as with franchise dealers there are many positives and negatives associated with this type of dealer which will be discussed bellow.

Positive points

Selection - The selection of the bikes in a non-franchised dealer is one of the main attractions to perspective customers. The choice and range of bikes in these show rooms can be huge, allowing the customer to compare bikes against one another easily.

Price - The prices of the bikes in a non-franchise show room are very competitive. This is due to the fact that they have to compete with other show rooms around the country. This is good news for the customer because it means that it is easy to haggle on the price of the bike or even play one dealer off against another.

Part Exchange - A better price for part exchange bikes can often be had at a non-franchise dealer. The reason it may be easier and more profitable to part exchange in these dealerships is that they have the potential to resell the bikes easily.

Sales Tactics - When shopping at these dealerships the approach used by the salesman is often very relaxed. This is because they realise they have to treat you like a customer in a competitive industry and not to scare you off with strong arm tactics.

Deals - Sometimes the bikes in these dealers are not always the latest model on the market. This means that you can get an older model of bike that is still brand new but at bargain prices.

Warranties - most dealers will offer manufacturers warranties with their bikes, giving the consumer that security they also get at franchised dealers

Negative Points

Model Age - The model age may not be the most up to date which means although you have bought a new bike it is already dated in the eyes of the market.

Official UK Specifications - Be sure to make sure that the bike is an official UK specification bike. Some non-franchised dealers will sell imports as official UK bikes, buying an import can raise bike insurance premiums.

Bike Insurance - These showrooms very rarely offer discounted bike insurance with the sale of the bikes, this means that you will have to pay higher bike insurance rates and shop around for the lowest rates yourself.

The non-franchise dealers are an important competitor in the new bike market. If you have no idea of the make or model of bike you are looking to purchase these show rooms are a great place to start your search.

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